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Spintax Messaging

Spintax is GoGHL's built-in message variation system that automatically rotates words, sentences, and phrases to make each WhatsApp message feel unique and human—dramatically reducing ban risk and boosting reply rates.

Instead of sending one static message to everyone (which platforms flag as spam), Spintax randomly picks variations so every message looks different while keeping your core message intact.

Why Spintax Matters​

Platforms like WhatsApp actively monitor messaging patterns. When the exact same message is sent repeatedly, it can be flagged as:

  • 🚫 Automated spam
  • 🚫 Bulk unsolicited messaging
  • 🚫 Bot-like behaviour

Spintax helps prevent this by making every message look different, even though the structure and intention remain the same.

Key Benefits​

BenefitWhy It Matters
Reduces ban riskMessages don't look automated or repetitive
More natural communicationFeels like real human conversation
Higher reply ratesPeople respond more to personalised, unique texts
Protects warmed-up numbersEspecially useful during campaigns & reactivation
Works everywherePerfect for bulk, workflows, cold outreach & reminders

Basic Spintax Format​

The fundamental syntax uses curly braces with pipe-separated options:

{Option1|Option2|Option3}

The system randomly picks one option from each set for every message sent.

Combining with Personalisation​

Spintax works seamlessly with GoHighLevel's personalisation tokens:

{Hello|Hi|Good morning} {{contact.first_name}},

Full Example​

Here's a complete message template for a bakery:

{Hello|Good morning} {{contact.first_name}} 👋
{Today we're baking something special|We've just taken some delicious things out of the oven|The smell from the oven today is irresistible 😍}.
{Would you like to try our new {chocolate croissant|strawberry cake|garlic cheese bread}?|Should I prepare your usual order with an extra {brownie|muffin|cupcake} today? 🧁}

Example Outputs​

From the template above, real messages might look like:

"Hello Maria 👋, we've just taken some delicious things out of the oven! Should I prepare your usual order with an extra brownie today? 🧁"

How to Use Spintax in GoGHL​

  1. Open any Workflow, Campaign, or Broadcast
  2. Write your message using the {Option1|Option2|Option3} structure
  3. Personalise with {{contact.first_name}} or other GHL fields
  4. Save & Run — each message sent will be unique

Best Practices​

✅ Do's​

  • Use 3–4 variations per block (ideal balance)
  • Mix short + long phrases for natural tone
  • Add emojis occasionally, not everywhere
  • Make sure every option sounds human
  • Test your variations before going live

❌ Don'ts​

  • Don't use more than 7 options — becomes robotic
  • Don't create variations that change meaning drastically
  • Avoid sounding too promotional (increases risk)
  • Don't forget to preview your messages

Use Cases by Industry​

Use Cases: Bulk outreach, follow-ups, appointment reminders

{Hey|Hi there|Hello} {{contact.first_name}},
{Just checking in about|Following up on|Wanted to touch base regarding} our {previous conversation|last discussion|chat}.
{Let me know when you're free|Would love to reconnect|Drop me a message when convenient}!

Pro Tips​

Combine with Drip Mode

Use Spintax together with Drip Mode for maximum protection. Message variation + controlled pacing = safest outreach strategy.

Support​

We're happy to help you craft the perfect Spintax templates.

FAQs​

Does Spintax guarantee no bans?

No solution can guarantee 100% ban prevention, but Spintax significantly reduces the risk by making each message unique. Combine with Drip Mode and proper warm-up for best results.

Can I use Spintax for Bulk + Workflows?

Yes — Spintax works seamlessly with both bulk campaigns and workflow automations.

Is Spintax required?

Not required, but highly recommended for cold messages and bulk outreach where ban risk is higher.

How many variations should I use?

3-4 variations per block is ideal. Using more than 7 options per block can make messages feel robotic.
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