Critical Do's and Don'ts

A quick reference guide for what you should and shouldn't do during WhatsApp warm-up and ongoing operations.

DO ✅

Warm-Up Process

• ✅ Warm up EVERY new number

  • Even if it's an established business number
  • Even if the number was used before

• ✅ Get replies in the first 24-48 hours (IMPORTANT)

  • Message people who know you and will respond
  • Ask questions that encourage replies

• ✅ Use personalized messages during warm-up

  • Include recipient's name when possible
  • Reference specific details about them

• ✅ Space out messages with Drip Mode from day 1

  • Start conservatively (15-20 seconds)
  • Gradually decrease intervals as you warm up

Ongoing Operations

• ✅ Include the recipient's name when possible

  • Use custom fields: {FirstName}, {LastName}

• ✅ Ask questions to encourage replies

  • Two-way conversations signal legitimacy
  • Questions improve engagement rates

• ✅ Have a clear opt-in strategy

  • Contacts should expect to hear from you

Content Strategy

• ✅ Vary your message content

  • Personalize with custom fields
  • Avoid identical broadcasts

• ✅ Send during business hours

  • Respect time zones
  • Send between 9am-7pm local time
  • Avoid weekends unless appropriate

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DON'T ❌

During Warm-Up

• ❌ Send bulk messages in the first 14 days

  • This is the #1 cause of early bans
  • Focus on manual, personal conversations
  • Resist the urge to "test" your automation

• ❌ Connect to integrations in first 7-14 days of new WhatsApp accounts

  • Use phone only for manual messages
  • No WhatsApp Web during warm-up

• ❌ Rush the warm-up process

  • Don't skip phases
  • Patience prevents bans

Message Content

• ❌ Use identical messages to multiple recipients

  • WhatsApp detects and flags this
  • Always use variations and custom fields

• ❌ Include links in first messages to new contacts

  • WhatsApp disables links in first messages anyway
  • Wait for a reply before sending links
  • Build trust before sharing URLs

• ❌ Message cold contacts who don't know your business

  • Only message people who opted in
  • Avoid purchased contact lists
  • Cold outreach = high ban risk

• ❌ Suddenly increase volume

  • Scale gradually, even after warm-up
  • Increase volume by max 20% per day
  • Sudden spikes trigger bans

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Quick Decision Guide

Should I send this message?

Ask yourself:

1. Does the recipient expect to hear from me?

   • Yes → Probably safe ✅
   • No → High risk ❌

2. Have we had a conversation before?

   • Yes → Lower risk ✅
   • No → Add context to message ⚠️

3. Am I sending identical messages to 10+ people?

   • Yes → Use variations ❌
   • No → Good to go ✅

4. Is Drip Mode enabled?

   • Yes → Good ✅
   • No → Enable it now ❌

5. Is my delivery rate above 90%?

   • Yes → Safe to send ✅
   • No → Pause and investigate ❌

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Remember

Most Common Mistakes

The three mistakes that cause 80% of bans:

1. Sending bulk messages in first 14 days of new Whatsapp Numbers
2. Getting Reported or Blocked by Customers
3. Not getting enough replies from contacts
4. Messaging cold contacts without opt-in
5. Identical/duplicate messages

Avoid these and you'll avoid most problems.