Send WhatsApp Group Message Action
The Send WhatsApp Group Message action is a custom WhatsApp provider workflow action that sends messages to WhatsApp groups directly from your CRM workflows. Automate team notifications, client updates, and group announcements without manual intervention.
Why it matters: Manually sending updates to WhatsApp groups is time-consuming and easy to forget. Now you can automate group messages triggered by any CRM event—new leads, appointments, form submissions, and more.
Key Benefits
Automated Group Updates - Send team notifications automatically
No Manual Messaging - Eliminate repetitive group messages
Workflow Integration - Combine with any CRM trigger for powerful automation
Attachment Support - Include images or videos via URL
Custom Variables - Personalize messages with contact and trigger data
Who Should Use It
Sales Teams - Notify team groups when new leads come in
Support Teams - Alert support groups when tickets are created
Agencies - Update client groups on campaign progress automatically
Operations - Send daily summaries or status updates to internal groups
Managers - Get automated reports on team activity
Requirements
Before using this action:
-
Update your WhatsApp provider app to the latest version
- Go to App Marketplace → Installed Apps → WhatsApp provider → Update
-
Allow groups in WhatsApp Settings
- Groups must be enabled in your WhatsApp dashboard before they appear in the action dropdown
How to Set Up
Step 1: Allow Groups in WhatsApp Settings
- Go to WhatsApp in your sidebar
- Click Manage on your WhatsApp instance
- Navigate to group settings
- Allow the groups you want to use in workflows
- Save your settings
Important: Only groups that are allowed will appear in the action dropdown.

Step 2: Create or Edit a Workflow
- Go to Automation → Workflows
- Create a new workflow or edit an existing one
- Add your desired trigger (Form Submitted, Appointment Booked, Customer Reply, etc.)
Step 3: Add the Action
- Click + or Add New Action after your trigger
- Switch to the Apps tab
- Click the WhatsApp provider app icon
- Select Send WhatsApp Group Message

Step 4: Configure the Action
| Field | Required | Description |
|---|---|---|
| Message | Yes | The message text to send (supports variables) |
| Attachment | No | Public URL to an image or video |
| WhatsApp Group | Yes | Select from your allowed groups |

Step 5: Save and Publish
- Click Save action
- Review your complete workflow
- Toggle from Draft to Published
Action Fields Explained
Message Field
Enter the message you want to send. You can:
- Type plain text
- Use custom variables (click the tag icon to insert)
- Include emojis
- Use line breaks for formatting
Example with variables:
🎉 New Lead Alert!
Name: {{contact.first_name}} {{contact.last_name}}
Phone: {{contact.phone}}
Email: {{contact.email}}
Please follow up within 5 minutes!
Attachment Field
Paste a direct URL to an image or video file. This field is optional.
Supported formats: PNG, JPG, JPEG, GIF, WebP, MP4, MOV
Requirements:
- URL must be publicly accessible
- Direct link to the file (not a webpage)
- File size under 16MB for videos
WhatsApp Group Dropdown
Select the destination group. Only groups allowed in your WhatsApp Settings will appear.
If you don't see your group:
- Go to WhatsApp → Manage
- Allow the group in settings
- Return to workflow and refresh
Example Use Cases
Use Case 1: New Lead Notification
Alert your sales team when a new lead submits a form.
Trigger: Form Submitted
Action: Send WhatsApp Group Message
- Group: Sales Team
- Message:
🚨 NEW LEAD ALERT
Name: {{contact.first_name}} {{contact.last_name}}
Phone: {{contact.phone}}
Email: {{contact.email}}
Source: {{contact.source}}
First person to respond wins! 🏆
Use Case 2: Appointment Notification
Notify your operations team when a new appointment is booked.
Trigger: Appointment Scheduled
Action: Send WhatsApp Group Message
- Group: Operations Team
- Message:
📅 New Appointment Booked
Client: {{contact.name}}
Service: {{appointment.title}}
Date: {{appointment.start_date}}
Time: {{appointment.start_time}}
Please ensure everything is ready.
Important Notes
Technical Details
- Messages send from your connected WhatsApp number
- Groups must be allowed first in WhatsApp Settings
- Supports text, emojis, and one attachment per message
- Works with all standard CRM workflow triggers
Best Practices
- Keep messages concise and scannable
- Use relevant variables only
- Test before publishing
- Don't over-notify — too many messages cause fatigue
FAQs
Can I send to multiple groups from one workflow?
Yes. Add multiple "Send WhatsApp Group Message" actions, each targeting a different group.
Why don't I see my group in the dropdown?
Groups must be allowed in WhatsApp Settings first. Go to WhatsApp → Manage → Group Settings.
Can I include images or videos?
Yes. Paste a public URL in the Attachment field. Supported formats: PNG, JPG, GIF, WebP, MP4, MOV.
What happens if WhatsApp is disconnected?
The message will fail to send. We recommend setting up the WhatsApp Disconnected trigger to get alerts when your number goes offline.